Easy to read. Hard to forget.
"A digital publication dedicated to uncovering the legends, innovations, and cultural moments that shaped the supercar world."
Issue Nº 04 · May 2026 · 9 stories
× BRIDGR · confidential · 06.2026
BRIDGR ↗
A proposal · For Nuno Di Franco · From BRIDGR Studios · Alfama, Lisboa
You're not a magazine.
You're a cultural platform with three surfaces.
THE SHIFT. KINGSHIFT TV. KINGSHIFT LIVE. One editorial heartbeat across paper, screen and room. The next move isn't another channel — it's an operating system that lets the three feed each other.
01The brief
A short document, written with the same care as a magazine spread.
Prepared for
Nuno Di Franco — Founder, KINGSHIFT / THE SHIFT
From
Pierre de Conihout & Peter — BRIDGR Studios, Alfama
Intro by
Bruno (Kreators)
Subject
A 90 day plan, a 2027 horizon
Status
Confidential · draft v1 · 06.2026
02What we read
Before we propose anything — here's what you already are. In your own words.
Not content for scrolling. Content for watching.
"Cinematic storytelling where supercars are experienced in motion, through sound, detail, and atmosphere."
Coming soon · visual arm of KINGSHIFT
Where the digital becomes physical.
"A curated programme of international gatherings that unite exceptional machines, the people behind them and a global community of collectors, creators and visionaries."
First major moment · 2027
Quotes & imagery sourced from kingshift.co & theshiftmagazine.co · June 2026
03Diagnosis
Where the platform stands today — and the room to grow.
Editorial depth is strong. Digital reach is established. The two underdeveloped axes — physical experience and direct monetisation — are exactly where supercar audiences pay the most attention, and the most money.
- → Vector A · Editorial → Film
- → Vector B · Live as data engine
- → Vector C · Sonic identity
Digital reach ↑Physical experience ↓← Editorial depthCommercial monetisation →
Today
Magazine + digital reach
Where the money is
Branded films · sponsor IP
Live in motion
Pilot events · collector salons
The platform
Owned audience · subscription · IP
KINGSHIFT · today
A · Editorial → Film
B · Live data engine
C · Sonic identity
04Three angles you probably haven't framed yet
Not new channels. New leverage on what you already built.
Vector A
The IP angle
Magazine becomes the writers' room for TV
Every Issue Nº story is a TV episode waiting. Gumball 3000 with Maximillion Cooper. The Sound of Speed with Peter George. Bugatti Unwritten. Monaco. F50. The editorial pipeline you already run is, in fact, a 9-episode season per issue. We treat it that way.
Vector B
The collector data angle
Live as a first party data engine
Each KINGSHIFT LIVE RSVP is a signal — marques, era, films, music, travel. Tagged at the door, fed back into editorial personalisation, turned into a private taste graph that no other supercar publication owns — and that sponsors will pay to address with precision.
Vector C
The sound angle
A signature KINGSHIFT sonic identity
Pulling on Peter George's own piece — performance is felt before it's understood. We design a small, owned sound vocabulary (engine derived motifs, room tone, end card) deployed across TV, podcast intros and Live walk-ins. Recognisable in three seconds. Licensable.
05Zoom · the technique
One shoot.
Three surfaces.
The compounding move — a single capture day in Alfama becomes a long form piece for THE SHIFT, a cinematic episode for KINGSHIFT TV, and a tight family of cutdowns for distribution. One production cost. Three audiences. Three intents.
01
Capture · Music Studio
60–90 min English interview. Broadcast grade sound from day one — same room engineered for records.
02
B roll · Open Studio + city
Subject working, hands, machines, light. Discreet Lisboa exteriors when the story asks for it.
03
Edit · three intents
Long form (TV episode 8–14 min), editorial cut (THE SHIFT spread + 4 stills), 8–12 social cutdowns.
→ THE SHIFT
editorial spread + stills
→ KINGSHIFT TV
episode · 8–14 min
→ Social
8–12 cutdowns
06Read as a season
Issue Nº 04 already is a 9 episode season.
The writers' room is already assembled. The stories are already filed. The covers are already shot. Reframe May 2026 as KINGSHIFT TV Season 04 and the production roadmap writes itself — writer first, episode second, social cutdowns third.
- E01Maximillion CooperGumball 3000Rally as cultural movement
- E02Peter GeorgeThe Sound of SpeedFelt before understood
- E03Frank Saint-JamesFootball Icons & MachinesPersonality through choice
- E04Andy ParkerRedlineAnimation as visceral language
- E05Alessandro NobileBugatti UnwrittenPhilosophy before speed
- E06David KellerAt the LimitSchumacher's relentless mind
- E07Luca MorettiFerrari F50F1 thinking, road bound
- E08Adrien LefèvreMonaco Grand PrixPrecision over speed
- E09Marco GianniniRaging BullsThe bull, not the horse
07Marketing & distribution
Four moves that make the three surfaces talk to each other.
Issue launch films
Each Issue Nº gets a 60 second teaser cut from one of its featured shoots. Drops with the email. Magazine subscribers convert into TV viewers from day one.
Contributor interview series
Maximillion Cooper, Andy Parker, Alessandro Nobile, David Keller — the people already writing for THE SHIFT become on-camera voices. Recurring guests, not one offs.
Private screenings in Lisboa
Quiet, invite only previews of KINGSHIFT TV episodes inside BRIDGR, with the writer in the room. The collector circle that travels for cars will travel for this.
Print on demand Issue Nº
Short run, numbered print object made from each digital issue. Sold to subscribers, gifted to sponsors and Live attendees — physical proof of belonging.
09KINGSHIFT LIVE · 2027 · first sketch
Two days. Forty people. One story told across paper, screen and room.
DAY 01
The premiere
Private screening of one KINGSHIFT TV episode + a printed Issue Nº reveal. Director and contributor in the room. Cocktail in the courtyard.
DAY 02
The drive & the dinner
A small, curated drive out of Lisboa — coast, hills, light. Closed door collectors' dinner to close. No press list. No phones at the table.
Capacity 30–50 · Lisboa · invite only · BRIDGR hosted, KINGSHIFT branded
10In the room
The three people who would build this together.
Photo placeholder
Bruno to source
Bruno to source
Nuno Di Franco
Founder · KINGSHIFTEditor of THE SHIFT. Voice of the platform across paper, screen and room.
Photo placeholder
Bruno to source
Bruno to source
Pierre de Conihout
BRIDGR · Co hostPreviously opened a company with Bugatti. Brings the room and the collector network.
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Bruno to source
Bruno to source
Peter
BRIDGR · Co hostStudios, production, post. The technical backbone of every shoot at Alfama.
11What we ship in 90 days
Three horizons. One direction.
- Horizon · 30 daysPilot episode + editorial deep dive
One interview shot in Alfama, cut into a TV pilot and a THE SHIFT spread. Proves the pipeline end-to-end with one of your existing contributors as the subject.
- Horizon · 60 daysSonic identity v1 + Salon Nº 1
Sound vocabulary delivered (3 motifs, 1 logo sting, 1 end card). First closed door collector salon in Lisboa, 12 seats, co curated.
- Horizon · 90 daysLIVE 2027 production plan locked
Two day format, venue strategy, guest list framework, sponsor architecture, film brief. Ready to begin production by Q1 2027.